Mindy | 
06 26th, 2010| 
The follow up might be one of the most important steps that you are missing in your sales. For most people it is not that they don’t know to do the follow up, it is that they don’t know what to do with the follow up. Some of them would say that they don’t even know where to begin. This is because a lot of people talk about sales techniques and don’t talk about what to do later except as a footnote. If there is one thing you learn at an internship in sales like those at Southwestern Company it is that the type of sales doesn’t matter. Follow up is always a great touch and way to get repeat business.
Some people when they are going in for the follow up find themselves wondering if they are being a bother, contacting the person unnecessarily. There is a very easy way to get around this worry however. You know you are going to do the follow up, so don’t leave the conversation without finding out when will be good for them. Ask them when in the next week or so you can get a hold of them to talk about this further. Make an appointment not just with yourself, but with them as well. This way they know you plan on talking to them again. If they are in a place where they don’t know what their schedule is for the next week, tell them that you will be calling them back to check in the next week. That way you aren’t bothering them as much because they know you are going to do it.
If you are very busy and you are working hard all the time, schedule time to take out and use your social media to make some follow ups. Most people these days have some sort of social media and if you are in the habit of collecting their information, this is one way you can do that. It is also less intrusive as it fits into the course of their normal day and will give them a little reminder that you are there. Of course this might not work as well for door to door sales like those of a Southwestern Company intern, but even they can use social media to push their products.
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