The link between our internal technology and the technologies we use in creative and professional spheres has never been more uncannily similar.  When we are faced with a vast selection of choices, our brains go through a kind of SEO of their own, sorting and making swift rank determinations so that we can tell ourselves what is important to look at here.  In the face of so many overwhelming choices, we have in fact trained ourselves to sort through with an amazing speed.

The capacity was always there, and it might be arguable whether or not we were originally programmed to choose between 17 varieties of ketchup.  It might be arguable, likewise, that the generations growing up right now will have more at their disposal than we ever did, making for a kind of world that we’re only getting hint about right now.  It’s a fascinating time, and even more interesting to observe how these things will play out in the immediate future.  It is extraordinary, however, that the synapse is coming to resemble the same mechanism that helps our pages to load more quickly.  As if our own internal flash players were operating all this time, and waiting for us to make the connections.

This is a rather exciting moment, then, because there is suddenly an open system, or an open field, where everything is still to be determined.  We can use everything at our disposal, and there is a lot out there, in order to make things run at increasingly optimal speeds, and with an increasingly staggering number of hits.  At the same time, we can ask ourselves why, and continue to ask why, and what is this for.  If we are able to make the engine run more quickly and more smoothly while it is running, without losing any crucial body parts, then we are a step ahead.  However, if we can do this while asking what the tools are for, then we have indeed listened to the lessons of history, and avoided becoming what our forebears once dreaded.

Synapse Access and Swift Rank Optimizing is a post from: Empty Voices

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